Previously, we compiled thousands of online courses that provide free certificates and badges. The compilation proved hugely popular, receiving well over 10M views. You can find all the courses with free certificates here.

Class Central has 7,200+ digital marketing courses, most with paid certificates. So we decided to search digital marketing courses with free certificates. 

Digital marketing is a broad domain that includes search engine optimization (SEO), content marketing, social media marketing, affiliate marketing, email marketing, public relations, and more.

We tracked down as many free certificate courses as we could — including courses from Google, Meta, and X — and we tested each learning platform, earning a few certificates along the way.

We’ll keep updating this list as new offerings appear. If you find more, please let us know in the comments!

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Courses Categories

For your convenience, we’ve broken down the courses into categories. Reference on a category to jump to the corresponding courses.

• Google

  • Google Skillshop

  • Grow with Google

• Simplilearn

• OpenLearn

• Hubspot Academy

• Semrush Academy

• SEO

• SEM

• Social Media Marketing

  • Meta (Facebook) Marketing

  • X (Twitter) Marketing

  • LinkedIn Marketing

  • YouTube Marketing

• Content Marketing

More Free Certificates

If you don’t find what you need here and would like to explore more learning opportunities that include a free certificate, Class Central’s got you covered. Check our articles:

• Massive List of Thousands of Free Certificates & Badges

• 2000+ Free Developer and IT Certifications

• 1000+ Courses from Top Med Schools with Free Certificate

• 900+ Open University Free Certificates

• Harvard Computer Science Courses with Free Certificate

You can find all the Class Central free certificate articles here.

Google Free Certificates

In a previous article, I explored Google courses and training programs. In my research, I (Manoel) identified 1000+ courses with free certificates and badges on different Google learning platforms. Topics include online business, digital marketing, Google analytics, and Google cloud.

Google Skillshop

@rui‘s Google Analytics free certificate

Google Skillshop (previously Google Analytics Academy) offers several marketing certifications. Each course includes videos and assessments. After passing each assessment, you can earn a certificate of completion. Certificates are automatically added to your Google Skillshop profile and can be shared on your Linkedin resume.

• Google Analytics Certification

• Google Ads Video Certification

• Google Ads Apps Certification

• AI-Powered Performance Ads Certification

• Grow Offline Sales Certification

• Google Ads Search Certification

• Search Ads 360 Certification Exam 

• Google Ads Display Certification

• Display & Video 360 Certification Exam

• Conversion Optimization Certification Exam

• AI-Powered Shopping ads Certification

• Google Ads Creative Certification

• Google Ads – Measurement Certification

• Campaign manager 360 Certification Exam

Grow with Google

@manoel‘s Google Business free certificate

Grow with Google provides many free courses in digital skills, most without a certificate or badge. But here are two that offer an award after completion:

• Google My Business

• Fundamentals of Digital Marketing

Simplilearn Free Certificates

@manoel‘s Simplilearn marketing free certificate

Simplilearn is an upskilling platform that offers vocational online courses on technical topics, such as AI, cybersecurity, and yes, digital marketing. In fact, Simplilearn offers 51 courses about digital marketing that include a free certificate of completion like the one above.

Here are some of those courses:

• Digital Marketing Strategy

• ChatGPT for Digital Marketing

• Advanced Email Marketing

• Boost your Marketing Skills: Fundamentals of Mailchimp

• Introduction to Content Marketing

• YouTube and Video Marketing

• Introduction to Affiliate Marketing

• Introduction to Social Media

• Facebook Marketing & Advertising

• Introduction to Google Ads

• Introduction to Search Engine Optimization (SEO)

You can find more Simplilearn digital marketing courses with free certificates here.

OpenLearn Free Certificates

@manoel‘s OpenLearn marketing free certificate

The Open University offers hundreds of free online courses via their OpenLearn platform. We wrote an article on the platform and its free certificates offering here: 900+ Open University Free Certificates.

Most notably, OpenLearn offers 142 courses on money, business, and marketing that include a free statement of completion like the one above. Here’s a selection of marketing courses available:

• Social marketing

• Commercial awareness

• Marketing in the 21st Century

• Personal branding for career success

• Stakeholders in marketing and finance

• Entrepreneurship – from ideas to reality

• Business models in strategic management

• Marketing communications as a strategic function

• Business communication: writing a SWOT analysis

You can find more OpenLearn money and marketing courses with free certificates here.

HubSpot Academy Free Certificates

HubSpot Academy provides a number of free courses, 25 of which provide free certificates. Here’s a selection:

• Inbound Sales

• Content Marketing

• Email Marketing

• Inbound Marketing

• Inbound

• Digital Marketing

• Search Engine Optimization (SEO)

• Digital Advertising

• Social Media Marketing

You can find more Hubspot Academy courses with free certificates here.

Semrush Academy Free Certificates

@suparn‘s Semrush free certificate

Semrush Academy offers 80+ free courses on various aspects of marketing and SEO, many with free certificates. Here’s a selection:

• Become an AI-Powered Marketer

• How to Get Hired as a Digital Marketer Course with Nathan Gotch

• On-Page and Technical SEO Course

• How to Optimize for Mobile: The CRAFT of Mobile SEO

• Mastering YouTube Search Trends and SEO Strategies

You can find more Semrush Academy courses with free certificates here.

SEO Free Certificates

• SEO Fundamentals via semrush.com

• Keyword Research via semrush.com

• Backlink Management via semrush.com

• Mobile SEO via semrush.com

• Local SEO via semrush.com

• Technical SEO via semrush.com

• On-Page and Technical SEO via semrush.com

• How to Boost E-Commerce SEO with Internal Linking via semrush.com

• Competitive Analysis and Keyword Research via semrush.com

• How to Outrank Your Competition in Local Search via semrush.com

• Content Marketing Principles for Business via semrush.com

• Semrush Site Audit via semrush.com

• SEO Certification Course via academy.hubspot.com

• Inbound Course: Get Certified in the Inbound Methodology via academy.hubspot.com

• Inbound Marketing Course: Get Certified in Inbound Marketing via academy.hubspot.com

• Inbound Sales Course: Get Certified in Inbound Sales via academy.hubspot.com

• Contextual Marketing via academy.hubspot.com

• Ahrefs Certification Course via ahrefs.com

• SEO for beginners via academy.yoast.com

• Structured data for beginners via academy.yoast.com

• WordPress for beginners via academy.yoast.com

• Yoast SEO for WordPress (block editor) via academy.yoast.com

SEM Free Certificates

• Different from search engine optimization (SEO), search engine marketing (SEM) is a digital marketing strategy referring almost exclusively to paid search advertising pay per Reference (PPC).

  • Digital Advertising Certification: Develop a Winning Online Advertising Strategy via academy.hubspot.com

Social Media Marketing Free Certificates

Meta (Facebook) Marketing Free Certificates

@suparn‘s Facebook free certificate

Meta Blueprint provides over 30 free online learning courses, free training programs and free tutorials for campaign planning and optimization using Facebook’s family of apps and services. You can also pay to schedule an exam and get officially recognized certifications provided by Facebook.

• Meta Certified Digital Marketing Associate

• Boost Your Marketing With Facebook Pixel

X (Twitter) Marketing Free Badges

X Ads Academy offers free courses and badges on practice tips for advertising and campaigns on X. The courses provide free badges if you score 80% or higher on the Badge Assessments.

• Ads Manager Fundamentals

• Mobile App Campaigns

• Website Traffic & Sales Campaigns

LinkedIn Marketing Free Certificates

LinkedIn Marketing Labs has launched several learning paths and certifications to help you market with Linkedin. You can take the courses, sit the certification exams, get awarded credentials and share them on your Linkedin profile.

• LinkedIn Advertising Fundamentals Certification

• LinkedIn Marketing Strategy Certification

• LinkedIn Content and Creative Design Certification

YouTube Marketing Free Certificates

• YouTube Music Rights Management Certification via skillshop.exceedlms.com

• YouTube Music Certification via skillshop.exceedlms.com

Content Marketing Free Certificates

Content marketing is creating, publishing, and distributing content for a targeted audience online in a variety of formats including news, videos, e-books, email newsletters, blogs, how-to guides, podcasts, etc. You can find content marketing courses with free certificates or browse Class Central’s Content Marketing catalog for more courses.

• Digital Skills: Digital Marketing via FutureLearn

• Content Marketing Course: Get Certified in Content Marketing via academy.hubspot.com

• Email Marketing Course: Get Certified in Email Marketing via academy.hubspot.com

• Content Marketing Principles for Business via semrush.com